How well is your website performing? Do you have up to date statistics on your website? If not you are missing out on important information regarding your website and its’ visitors.
If you don’t use Google Analytics or other statistics software such as AWStats, how can you tell where your website traffic is coming from and what pages people are dropping off?
Using statistics you can tell which pages on your website are bringing you business, and whether or not people spend time on your website.
You can also find which searches people used and how many people accessed your website via your social media accounts.
All in all, it is important to know how your website is performing and how the performance can be improved, and statistics can aid with this a lot.
A website can do many things. They can have the ability for you to make changes to the website's text, update images or even add products to sell. Every feature requires a different amount of work and therefore comes with a different cost.
Different companies value different features at different costs so quotes for the same specification can have a wide range, it is totally dependant on the company and not the quality of work produced.
This article gives a very basic overview of typical pricing and is a good place to help set a rough budget for the work you want to do.
For a more specific quotation, call Harrogate Web Solutions on 01423 313230 and arrange a meeting to discuss your specification.
Last April, Harrogate Web Solutions explained what a mobile friendly website is and why it is important to have a website that works on every device.
What if your website is not mobile friendly and you don’t want to upgrade it? Maybe the cost of upgrading is too much, but in actual fact, the long-term financial disadvantages hugely outweigh the short-term costs in most situations.
It is important to know where most of your traffic comes from – tools such as Google Analytics or AWStats offer this for free. How many of your visitors come from mobile or tablet devices?
If a high percentage of users are not from mobile devices, it is because search engines such as Google are valuing other websites ahead of your own as users can easily use them on their phones.
If a high percentage of users are from mobile devices there is a good chance, if your website is not mobile friendly, that they will be frustrated by having to pinch to zoom to read text or click links, which reduces the chances of them contacting you.
If you need your website revamping or a mobile site attaching, please call Harrogate Web Solutions on 01423 313230.
How much do you actually know about your website? Today Harrogate Web Solutions will go through some questions you should be asking yourself about your website.
This might seem like a trick question, but it is surprising how many companies don’t own their website. Services such as Wix and 1&1 allow you to build a website for low fees, but if you wanted to change hosting, it would prove difficult and expensive, especially as you don’t own it.
Leading on from the previous question, being able to transfer your website to an alternative hosting company is incredibly easy or difficult depending on the website and domain you have. For example, moving a hand built (php) website on a .co.uk domain name could take as little as 5 minutes for the files, and 24 hours for the domain name.
Conversely, a WordPress or Magento website on a .com domain name takes at least a week to transfer the domain name, and due to the huge amount of files, at least 2 hours to transfer and setup the website.
Wherever possible, Harrogate Web Solutions register domain names to the client who bought them, despite paying the renewals each year. However do you know who your domain name is registered to? Ensuring it is you makes moving in the future exponentially easier.
This point expands away from just your website. Are your details correct on Facebook, Google Maps, your business cards even? The smallest typo could spell big potential losses due to people not knowing how to contact you.
Analytics are unbelievably important when it comes to improving anything, your website included. If you don’t know how well your website is performing how can you know what pages are or aren’t pulling their weight?
As the world embraces the internet more and more, having control of your own domains and keeping details up to date is a necessity.
With more and more people searching for services online as opposed to ‘traditional’ means such as phone books, SEO becomes increasingly important. One widely known component of SEO is updating content which many people choose to do via a blog. Another useful method is by uploading client testimonials to your website.
Blogs can provide interesting content for your website’s visitors, but testimonials also give your potential clients the insight into how well your business operates, and the client satisfaction you provide.
Currently many businesses choose to showcase testimonials on platforms such as Google Maps and/or Facebook, but don’t have them on their website. Having testimonials on your website is extremely useful for the website as people will stay on the website longer than usual and read them.
However, one thing that we have noticed over the years is that no reviews is better than old reviews. If you can’t upload them on a regular basis, potential clients will more than likely ask themselves why the last one was dated as last month or year. This can cause potential clients to lose interest in your company almost instantly.
An alternative to having testimonials directly on your website is to have them vetted through an organisation such as the BestOf Harrogate. Organisations such as the BestOf promote the best local businesses, and one way they do that is with vetted client testimonials. You can read ours here.
Overall having testimonials shows potential clients why they should chose you over one of your competitors.
If you liked our testimonials, please call us on 01423 313230 to enquire.
Its been a busy couple of months at Harrogate Web Solutions and now we are delighted to to announce the imminent arrival of 3 new eCommerce websites.
Watch this space for more updates!
Harrogate Web Solutions are very proud to launch the brand new website for Lingwell Croft Surgery in Leeds.
The new website is a full CMS website and can be found here.
If you would like a new website, whether it is a CMS, E-Commerce or Portfolio website, please call Harrogate Web Solutions on 01423 313230.
As a business who cares about the local community, Harrogate Web Solutions are always proud to build websites for businesses in and around Harrogate. Today we launched a website for a local company who really makes a difference in peoples lives.
The Brain Collective are Neurotherapists based in Windsor House. They help people with all kinds of issues such as Autism, Anxiety, Depression and Insomnia. They make real changes to peoples lives, and we would really appreciate if you would show your support by visiting their website.
We are also looking forward to this Sunday’s 1940’s day in the Valley Gardens organised by Friends Of Valley Gardens who we proudly support. Hopefully we will see you there between 10:30am and 5:00pm!
This week our hosting company announced major upgrades to their servers at no extra cost to their customers. This means that anyone who hosts through us will get better website performance and loading speeds.
This only means good things, as search engines take loading speeds of websites into account in their ranking algorithms. Also if a website loads quickly, a better user experience is offered, which inclines people tend to stay on the website for longer as opposed to bouncing off instantly.
It is important to note that page speed isn’t the most important ranking factor, but it is very important for user experience.
If you would like to take advantage of the hosting upgrades, please call 01423 313230.
Microsoft came under fire recently about their change to the notification that appears every time a Windows 7 or 8.1 user is on their PC. This is of course referring to the notification asking you to upgrade your PC to Windows 10.
At a glance, nothing seems wrong, however if you take a closer look there are only options for upgrading and not ‘no thanks’ or ‘later’ buttons. The more controversial part however is that if you decided to press the cross in the corner to close the notification, the upgrade was scheduled anyway!
This has obviously caused a big stir on the internet, which is highlighting just how important it is to ensure user-friendliness with any product on or offline.
Below are the steps Harrogate Web Solutions follow when ensuring a website is user-friendly:
Easy to navigate about
Buttons/links should be far from each other, so people on mobile devices don't accidentally click the wrong one
The website should be accessible to all users, including blind, deaf or elderly users
The website should be fast to load - slow loading websites put off users and they will tend to bounce off if the website takes more than a few seconds to load
The website should work well on every browser – this one is often overlooked by many people, however many people use different browsers on different Operating Systems which can cause the websites to look differently
If you would like to contact us about designing a new website for your business, please call 01423 313230 or email email@example.com.
When you want to find the answer to a query you have by using Google or Bing, how often do you stray onto the second or third page? This is why good SEO is important, being on the first page of a search will hugely increase the amount of clicks your website gets.
Pay per click is very useful, as it can give you the top 3 position on a Search Engine Results Page, however it is no substitute for good SEO. In the long run it is expensive and will only get you displayed for certain keywords, as opposed to many with good SEO. This could lose you potential sales.
If you have a website without any SEO, it will generate little to no hits as it will be very difficult to find, which just makes the website useless until you do something about it.
If you would like to boost your online presence, please call 01423 313230 or email firstname.lastname@example.org.
Does your website bring you business? Or is it just sitting on the web, looking good but ultimately not doing anything?
Your website is very much your shop front on the internet, upon seeing it people will judge it, then either spend time on it or leave, depending on how relevant it is to what they’re looking for, how quickly it loads and if it works well (and looks good) on the device they are on.
Your website shouldn’t just be a standalone entity however, it should be optimised to work with search engines, so you are able to be found for relevant searches for what your business does. This can be done by utilising the meta description and keywords tags, and by properly setting up the XML sitemap for Google and Bing webmaster tools.
When done properly, search engines will be able to index your website a bit easier, and can display like this for searches of your business name:
As mentioned above, websites aren’t just for show, they can be used to keep in contact with clients or show off the latest product you’ve released.
One of the most common things that we’ve been adding to both new and existing websites are blog pages. They work really well with websites as they keep the content updated and give readers a reason to come back to the website (if the content is interesting enough to them).
Almost as common as blogs are gallery pages that can be updated by the owner. These are especially effective for companies like ATI Kitchen House and J & J Kitchen, as they have products to show off that will entice readers to convert into customers.
Another thing that is becoming more and more common is adding the functionality of being able to purchase products off websites. These websites are more expensive generally than normal however allow people who wouldn’t normally be able to get to your location to become customers.
Behind all of the above examples are CMSs (Content Management Systems). Templates such as Wordpress and Joomla provide CMSs for free however a big flaw with these is if you can break the entire website by accident if you make a mistake. That is why Harrogate Web Solutions prefer to custom build their CMSs, as they can only edit what the client wants to edit, and can’t break the website if a mistake is made.
That isn’t everything you can do with your website, the new website for Harrogate District Swimming Club allows SMS updates to be sent from the website, and Restaurant 92 can send out newsletters using their website.
If anything in this blog interested you, please call Harrogate Web Solutions on 01423 313230, or email email@example.com today.
Recently one of the largest web hosting providers in the UK accidentally deleted websites off 67 of it’s servers (source). Fortunately many were restored, but the event served as a wake up call to many business owners that they need to keep a close eye on their data, as even the most trusted sources can occasionally encounter problems.
Creating backups for websites (or any files on or off a computer!) has always been important, however unfortunately many people hold the attitude of “It won’t happen to me” or “I’ll do it ‘later’”. By not backing up any of your data you are putting yourself at risk – will you remember the contents of every document if it were to be deleted?
If your hosting company promises to back up the contents of your website, it is their responsibility, however at Harrogate Web Solutions we still prefer to keep constant backups ourselves to give you that extra piece of mind.
Whether or not your web designers choose to keep a backup of your website, you should know where any backups are held and how often they are updated.
If you are unhappy with your current web host, or simply want to switch to our UK based hosting company, please call 01423 313230 or email firstname.lastname@example.org today.
Here at Harrogate Web Solutions we had a very productive week last week - not one but three new CMS websites went live!
The first of the three to live is Harrogate District Swimming Club - a voluntary association which exists to promote the enjoyment of competitive swimming in and around Harrogate. Click here to visit the new website.
Second to go live was HPC Recruitment - a cosmetic and beauty recruitment company based in Harrogate with over 20 years experience in the industry. Click here to visit the new website.
Finally it was the turn of ATI Kitchen House - a versatile kitchen designer in Ilkley who blend a mix of traditional cabinetry and modern contemporary furniture to create design solutions for all spaces. Click here to visit their website.
Over half of all search engine queries are done on mobile devices. This means it is essential to have a website that works on any and every device.
If your website is mobile friendly, search engines don’t penalise your ranking – this makes being found by new people much easier. When someone visits your website, they find it easy to navigate and are more likely to spend time browsing the whole website.
If your website is not mobile friendly, search engines reduce your rankings significantly, due to the growing number of mobile searches. Users will also find the website harder to navigate, which will irritate them, which ultimately leads to them leaving the website quickly.
You can either:
- Attach a mobile website to your existing website,
- Or revamp your existing websites
Attaching a mobile website to your current website is the cheaper option, however if you choose to revamp your website, it will work on every device, and will be more up to date. You should NEVER have to pay extra for a website to work on different devices.
It is imperative for your business that your website is mobile friendly as mobile searches continue to grow. For more information please email email@example.com or call 01423 313 230.
Last Friday (19th February 2016) Google updated the way its AdWords worked; adverts on the right hand sidebar have been removed. To counter the change, the number of adverts at the top of the page have been increased to a maximum of 4, and the bottom to a maximum of 3.
Upon hearing the news, you may wonder about what this means for your AdWords campaigns? The competition for the top of the page will increase for many keywords – this will surely push up the cost per click of these more popular keywords. Maybe even more adverts will appear on Yahoo and Bing if the Google AdWords gets too expensive.
Many people may wonder why Google made this decision – surely it would reduce their overall revenue? Along with the above point, the number of mobile searches is ever increasing, and earlier this year they overtook desktop searches (source). Smartphones don’t show the right sidebar so as smartphone searches continue to increase, the AdWords there would surely become more and more irrelevant.
For the desktop and tablet users, the right sidebar isn't leaving – Google Maps for business is remaining along with Google shopping. This will hugely benefit e-commerce websites who use Google shopping, as their products will be shown higher up the page.
The main problem with the change is that organic search results will be pushed down a further spot on the SERP (Search Engine Results Page) at least. This means that SEO is more important than ever to prevent your website from being buried under other results.
To improve your SEO, please email: firstname.lastname@example.org or call 01423 313 230.